Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Pay Per Click
- Mobile Marketing
- Digital Branding
- Lead Generation
Search Engine Optimization (SEO)
With over 80 billion searches per month on Google alone, it's safe to say that everyone is searching for something all the time on the worldwide web. It is also safe to say that whatever field your website caters to, there is a large chunk of internet populace that is searching for that specific content. So it's clear as day that you have to make as easy as you can for this chunk of people to reach your domain in order to access your services. Quite simply put, if you want your demographic to find you easily, you need Search Engine Optimization for your online presence. Our Digital Marketing Team can help optimize your online presence to its full potential so that when someone from your target demographic searches for something related to your field online, they are led straight to your website and are your latest conversion. For example, when someone searches for 'baking classes in hyderabad', Google will list all the most talked about websites related to the subject. So if your, website is well optimized, it will appear on the first page of search results. This will enhance your page rank and enhance increased visibility and more conversions.What Google does is that it sends out a spider to index all relevant content on the web into a catalogue. And when someone searches for something specific, it goes through this entire catalogue and displays the most relevant results it could find. So our team makes your website easier to be found for Google and so the consumer. We achieve this by procuring all relevant 'keywords' related to your business and spread them out in your website.Ethical SEO is an extremely gradual process but once established, your website cannot be ignored and is constantly featured on the first page of Google's search results. This connects you directly to consumers who are voluntarily looking for you.
Social Media Marketing
Worldwide presence on social networking sites has spiked massively in the past few years. With over a billion people on Facebook and half a billion on Twitter, various social media platforms have become an inherent part of people's lives. These are the same people who make up a large part of your consumer demographic. So, capturing the attention of your target audience on a platform that they are completely comfortable on is more obvious than how the sky is blue.Our integrated marketing efforts in the social media sphere can help your brand reach out directly to your consumer demographic and make a real dent in the digital marketplace. Today, a majority of consumers of every industry are said to look up the brand's social media presence to judge if the purchase they're about to make is worth it or not. And also, the consumer is more likely to buy products of a brand that he or she follows on social media platforms than the ones he or she does not.So, the brand with the most compelling digital and social media marketing campaign takes the cake, or the demographic, so to say. This is where we come in and redefine your brand for the digital universe in a way that consumers have your brand printed into their memory. We stylize your brand with the absolutely right content and push it down more streams than tributaries of the Ganga. So wherever your target audience is, your brand will be in plain sight and always updated. Our regular and relevant posts make sure the consumer is updated of the latest offerings of the brand at all times.We customize all the content to keep it relevant to whatever social networking stream it goes down. Facebook, Twitter, Instagram and LinkdIn are only a few of the streams that we cater to.
Pay Per Click
Advertising online is an effective method of tapping into your potential market demographic. There are many ways to do that and Pay Per Click or PPC is quite efficient. In this form of Advertising, your banner ad is placed strategically to increase visibility and make your potential customer browse through your website and onward to conversions. This method is even cost effective as you only pay for the number of clicks that the ad registers. So, the entire time that the banner ad is up, a large group of people will have viewed it and you pay for just the clicks.Our Digital Marketing team will strategise your PPC ad in a way that its full potential can be exploited once it goes live. To achieve this, our team will find the most relevant keywords appropriate for your brand and the specific campaign and place them strategically among search results et al for maximum visibility. The target geo location, age group and other demographics will also be accurately selected. Sometimes these ads may even appear among unpaid search results by which it gets optimized even more. Our team also takes care of the creative side of these ads. The content, design and headline will be appropriately taken care of.Once the campaign is live, we will even track its progress and put forth timely reports so you know how it's doing. This entire maneuver helps extensively in brand visibility, lead generation and ultimately enhanced conversion rates.
Mobile Marketing
The 21st century has been spent with our heads in our mobile phones like a zombie apocalypse. Zombie fears aside, this makes a great opportunity for businesses to reach out and market themselves directly to its demographic. With right material, you can capture a consumer's attention right where they're always directing it.Effective mobile marketing can be achieved by sending via bulk text messages with the right content that the consumer cannot ignore. Sending out bulk text messages to a database of your customers can also help to keep them updated about the latest happenings like offers and product enhancements. This same technique can also be executed through efficient messaging apps like Whatsapp and Viber. Messaging apps like this give you an extra edge as you can even send visual content with creative designs in the form jpegs to make your message clearer. You can even send an advertisement directly through apps on smart phones that consumers are drowned in all day.Reaching out to your database of clients and finding more customers through mobile marketing is made easy and is an efficient method to increase your conversion rates.
Digital Branding
Your brand's presence in the digital universe needs the most alluring image that accurately represents your brand and delivers an experience which is more than just words and pictures. The digital space your brand occupies turns into a marketplace. At least for window shopping. Consumers want to check out what you are like online before they can go ahead and buy something from you.And so your online brand is crucial. Even if someone does not purchase a product from you, your brand will always stay in the back of their heads and then turns into a conversion when it gets recommended at another point of time. Visually artistic presence makes full use of its potential online.Our team enhances and customizes your brand image specifically for the digital space which coupled with efficient Search Engine Optimization makes sure that your brand is visible in all the right ways at all the right places.
Lead Generation
Since your entire consumer demographic is online, you will need to use all efficient channels you can to get as many potential customers as you can by getting your brand noticed. In the post modern web though, there is a saturation of content and your brand can get easily sucked into the noise and get filtered into oblivion. When efficiently optimized with compelling digital branding, the visibility of your brand is enhanced and it makes it easier for consumers to find online. Any related searches will then lead straight to your website. Our Digital Marketing team enhances your digital presence and increases your brand's visibility in order to acquire the attention of as many potential customers as possible. When someone searches online for anything remotely connected to your field, we will make sure that they find you promptly and your leads will only start snowballing henceforth.